Changing the YouTube channel profile picture will automatically change the Google account picture to match. Remember that your YouTube profile image is directly linked to your Google account profile image if both the accounts are connected. Therefore, once again, all the essential elements of your logo, the main icon or the wordmark, must be within this safe area so the automatic cropping doesn’t result in any loss. The ideal image size for the logo file is 800px by 800px (a 1:1 aspect ratio) but YouTube will resize it to be displayed at 98px by 98px. To comply with YouTube’s design guidelines, your logo must be in a square file format, but keep all the necessary elements right in the center so the circular cropping doesn’t remove any important details. But did you know that they are uploaded in a square shape? YouTube displays channel logos/profile images in a circular format. For this article, we’ll keep the focus on YouTube’s guidelines regarding profile image standards for individual channels.

When an on-brand logo image is achieved, the next step is to look for design guidelines that apply to how images work on YouTube. A logo where all the design elements - colors, shapes, fonts, and more - are consistent with the brand’s core ideas and its message. Design Considerations for an On-Brand YouTube LogoĪn on-brand YouTube channel logo is one where there’s a perfect alignment of the brand’s outward expression with its internal character. For that, we’ll have to assume an initial logo design understanding on your part so we can move on to the next step of discussing the specifics of a YouTube channel logo. In this article, we will look at platform-specific design considerations for a YouTube channel logo. An outstanding YouTube logo for your channel can help you cut through the clutter. Your channel can get lost in the crowd of ever-popping ads, auto-playing videos, and impatient users. But it’s also a pretty busy neighborhood. It receives 1.7 billion unique users every month, meaning your brand has a chance to be discovered by a whole lot of potential new consumers on YouTube every time you post a video.

As the most impactful video platform, YouTube helps your brand expand its reach across the globe. If you are an advertiser, marketer, or work with a brand, you probably know the importance of ‘making it’ on YouTube.

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